“Build it and they’ll come” is no way to run a city

So the end-result of the Parlor problem appears to be that the neighborhood isn’t going to budge on the parking variance, cardiologist check which means that another local business is in danger of going under unless the notoriously neighborhood-friendly Board of Adjustment suddenly becomes more responsible.
The end of the thread on the hydeparkaustin mailing list occurred when a member of the “Circle C in downtown Austin” party commented that a plan (in the works now for a long time and seemingly not close to fruition) to arrange for parking at the State Hospital (across Guadalupe) to be used for employees of businesses on Guadalupe would be the only way out of this mess.
I replied that it was unlikely that any customer or employee of those businesses would find it attractive to park at the state hospital, thumb rx walk out to Guadalupe, psychiatrist wait a long time for the light at 41st and Guadalupe to change, walk very quickly across the street, and then and only then arrive at their destination (as compared to parking on a side street or Avenue A).
The person replied (and was supported by the moderator, who then ended the discussion with the attached unpublished rebuttal in hand) that “the boss can make the employee park whereever they say”. This may be true in an abstract sense, I replied, but it’s unlikely that any such boss would want to spend the energy enforcing a rule which prevented employees from parking in PUBLIC spaces such as on Avenue A, even if they did want to keep employees out of their own private lot.
This goes back to thinking of a type which is unfortunately prevalent here in Austin and among many other progressive cities – that being that people will do things that are good, as long as we provide opportunities to do them. IE, build it and they will come. What you build, given this thinking, doesn’t have to be attractive compared to the pre-existing or forthcoming alternatives; its mere existence will suffice.
For instance, in this circumstance, they think that simply providing available parking in an inconvenient and unpleasant location will get people to park there who would otherwise park on neighborhood streets. Likewise, Capital Metro thinks simply providing any rail will get people to use it, even if the individual incentives are pretty awful, given the shuttle bus transfers.
I have a whole blog category analyzing ‘use cases’ which I think is a far more useful way to look at the problem. In this case, for instance, put yourself in the shoes of that potential parking consumer a few paragraphs back and remember that your boss probably (a) isn’t going to be able to stop you from parking on Avenue A, and (b) probably couldn’t catch you even if he tried.
But like with the naive pro-transit suckers that bought the MikeKrusee ScrewAustin Express, it’s unlikely that it’s possible to get through to these people. And so, the consequence is that another local business which probably would have improved Guadalupe as a place we actually want to be is thwarted. Good work, geniuses.
This is not to say that we should never build transit or highways. What it does mean is that somebody ought to spend at least a few minutes figuring out whether the thing you’re going to expect people to use is actually attractive enough for them to choose to use it. By that metric, light rail in 2000 was a slam dunk, despite the lies spread by Skaggs and Daugherty. But in this parking case and with this commuter rail line, nobody seems to have bothered to put themselves in the shoes of the prospective user.
my sadly now never-to-be-published response (remember, this is to somebody who said “But the Heart Hospital doesn’t let their employees park in their lot!” follows.

Those cases have some clear and obvious differences to the one
we’re talking about here — one being that the employees are being prohibited from parking in a private lot (which is still difficult to enforce, but at least defensible). You’re asking that these business’ employees not only refrain from parking in the business’ lot (private) but ALSO from the public spaces on Guadalupe and the street space on Avenue A. And nobody’s ‘requiring’ those state employees to park in Siberia – if they could find an open metered space somewhere else, for instance, they’re free to take it. Likewise, the Heart Hospital can’t force its employees to mark at the MHMR pool.
So it’s easy to prohibit people from parking in a given private lot. Unless you’re going to turn Avenue A into RPPP as part of this, though, they’d still park there instead of across Guadalupe. And any boss who tried to force them otherwise would probably be experiencing the fun world of employee turnover.